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Super Bowl Ads Spark Super Attention

Super Bowl Ads Spark Super Attention

Mary Alice Schultz

Companies work hard to make iconic commercials and pay greatly to have them aired. News graphic by Mary Alice Schultz

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On one particular Sunday of every year, millions or Americans gather together to watch none other than the famous Super Bowl.  But though much of the excitement revolves around the game itself, some of that excitement revolves around a different aspect of the broadcast:  the commercials.

“…it [an ad during the Super Bowl] helps get their [companies] product sold,” says Sophomore Will Dodson, who watched the Super Bowl, and its commercials, with most other Americans.

With the entire country watching, what did these companies have to lose?  According to www.espn.go.com, a 30-second Super Bowl commercial costs $3.5 million dollars.  However, students feel that they have reason to be expensive.

“I think they’re [the commercials] are really effective cause there’s a large audience,” says Sophomore Abby Pierce.

In turn, the hype behind Super Bowl commercials has grown almost as large as the hype behind the big game itself.

“…I enjoy the commercials probably more,” says Pierce.

Along with picking their favorite team, spectators also pick their favorite commercials.  Dodson says that his favorite commercial was “the little Skechers commercial” because “it was just funny.”  Pierce says that her favorite commercial is the M&M’s commercial for the same reason.

Yet not all of the commercials were incredibly happy or funny.  Dodson says that his least favorite commercial was “the one with… Clint Eastwood,” because “…it was just boring.”

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